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CRM ⇄ Database

Attio to SQL Server integration — real-time, two-way sync

Keep Attio and SQL Server in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Attio and SQL Server

Treat Attio like part of your database: its records live in SQL Server as real tables, and writes in either place sync to the other in seconds.

Teams sync Attio with SQL Server to keep an operational mirror of the CRM inside their own database. Attio People, Companies, and Deals land in SQL Server Tables with proper Schemas and Primary Keys, so engineering and analytics teams can query CRM data with standard SQL — and write back to Attio from the same tables.

Stacksync mirrors Deals, Workspaces, Custom objects, People from Attio into Databases, Schemas, Tables, Views in SQL Server with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Attio with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • 01 Query Attio People and Deals with SQL instead of the Attio API.
  • 02 Enrich Attio Companies from data already stored in SQL Server Tables.
  • 03 Keep Primary and Unique Keys enforced on CRM data for reliable joins with internal systems.
  • 04 Sync companies, people, and deals with Postgres so ops teams enrich and update CRM records with SQL.

Common sync patterns

CRM mirror in SQL Server

Attio People, Companies, and Deals sync into SQL Server Tables under a dedicated Schema, updated bi-directionally.

Database-driven record updates

rows updated in SQL Server Tables propagate back to Attio Companies and Custom objects.

Reporting views on CRM data

SQL Server Views join synced Attio Deals with internal tables for downstream reporting.

What you can sync between Attio and SQL Server

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Attio objects SQL Server objects How this pairing syncs
Workspaces Synced with incremental and full sync per the Stacksync docs. Schemas Namespaces (dbo and custom) used to organize synced tables. Workspaces is specific to Attio and Schemas to SQL Server — each maps to any object or custom field on the other side.
Custom objects Workspace-defined objects that behave like standard ones in the API. Tables The primary sync target; rows map to records in connected systems. Custom objects is specific to Attio and Tables to SQL Server — each maps to any object or custom field on the other side.
People Standard person object; synced with marketing tools and warehouse person tables. Views Read-side projections used as outbound sync sources. People is specific to Attio and Views to SQL Server — each maps to any object or custom field on the other side.
Companies Standard company object; matched to billing and product accounts in two-way syncs. Columns Field-level mapping targets with T-SQL types. Companies is specific to Attio and Columns to SQL Server — each maps to any object or custom field on the other side.
Users Synced with incremental and full sync per the Stacksync docs. Primary and Unique Keys Match keys for idempotent upserts and conflict handling. Users is specific to Attio and Primary and Unique Keys to SQL Server — each maps to any object or custom field on the other side.
Deals Pipeline records; read out for revenue reporting and written to from automation. CDC Change Tables System-populated tables holding captured inserts, updates, and deletes for consumers. Deals is specific to Attio and CDC Change Tables to SQL Server — each maps to any object or custom field on the other side.

How changes propagate between Attio and SQL Server

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Attio SQL Server Sub-second propagation

DetectionAttio notifies Stacksync of record changes through webhook events. Webhooks on record and list-entry events, with polling as a fallback.

DeliveryEach detected change is applied to SQL Server as a row-level write, with types converted between the two schemas.

SQL Server Attio Sub-second propagation

DetectionChanges in SQL Server are captured at the source via change data capture — no polling loop against its API. SQL Server Native Change Data Capture (CDC).

DeliveryEach detected change is written to Attio through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Attio: Subject to the platform's published API rate limits.
  • SQL Server: No API rate limits; throughput depends on instance resources, licensing tier, and connection limits.
What ships with Attio ⇄ SQL Server

Connect Attio and SQL Server for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–SQL Server connection.

Real-time

Two-way sync

Changes in Attio or SQL Server instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Attio or SQL Server data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Attio or SQL Server record.

Observability

Monitoring

Track your Attio ⇄ SQL Server sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Attio and SQL Server.

How the Attio and SQL Server connectors work

Attio

Integration surface
REST API
Authentication
Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key)
Change detection
Webhooks on record and list-entry events, with polling as a fallback
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits.
Attio setup guide

SQL Server

Integration surface
SQL over the TDS wire protocol (Tabular Data Stream), via ODBC/JDBC/ADO.NET drivers
Authentication
Database credentials entered as a connection string or as parameters (host/user/password) in the Create New Sync page
Change detection
SQL Server Native Change Data Capture (CDC); a DBA runs a one-time setup script with sysadmin privileges to enable CDC and create Stacksync wrapper procedures
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput depends on instance resources, licensing tier, and connection limits
SQL Server setup guide
How it works

How to connect Attio to SQL Server — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Attio and SQL Server with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Attio connected
    SQL Server connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Attio and SQL Server objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Attio ⇄ SQL Server
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Attio SQL Server
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
Try interactive demo
FAQ

Attio and SQL Server integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 563 integrations available for Attio and SQL Server.

Popular · 8 of 563
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