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Database ⇄ Marketing

Apache Cassandra to Bingads integration — real-time, two-way sync

Keep Apache Cassandra and Bingads in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Apache Cassandra and Bingads

Give your team Bingads's contacts, campaigns, and engagement in Apache Cassandra: query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Apache Cassandra, hard to get into campaigns without manual exports.

Stacksync mirrors Ad Groups, Ads, Keywords & Negative Keywords, Budgets & Bid Strategies from Bingads into Tables, Partitions and Rows, Materialized Views, Secondary Indexes in Apache Cassandra field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Apache Cassandra, from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Consolidate data from multiple keyspaces or clusters into one reporting store.
  • 02 Replicate high-volume event or profile tables from Cassandra into a warehouse for analytics that CQL cannot express.
  • 03 Pull performance Reports (campaign, ad group, keyword, geographic) into Postgres or a warehouse to blend Microsoft Advertising spend and conversions with Google Ads, CRM, and revenue data.
  • 04 Import offline conversions - closed-won deals and qualified leads - from a CRM into Microsoft Advertising with ApplyOfflineConversions so automated bidding optimizes on real outcomes.

Common sync patterns

Query Bingads like a database

Contacts, leads, audiences, and campaign metrics from Bingads live in Apache Cassandra as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in Apache Cassandra from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in Apache Cassandra beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Apache Cassandra and Bingads

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apache Cassandra objects Bingads objects How this pairing syncs
Partitions and Rows Records located by partition and clustering keys during reads and upserts. Audiences & Remarketing Lists Remarketing, customer-match, in-market, and similar audiences; read and create/associate to keep audience lists aligned with a CDP or CRM. Partitions and Rows is specific to Apache Cassandra and Audiences & Remarketing Lists to Bingads — each maps to any object or custom field on the other side.
Materialized Views Server-maintained denormalized views; considered experimental and disabled by default in recent releases. Conversion Goals & Offline Conversions Conversion goals (read/create) plus ApplyOfflineConversions, which imports offline conversion events (closed deals, qualified leads) back into Microsoft Advertising to inform bidding. Materialized Views is specific to Apache Cassandra and Conversion Goals & Offline Conversions to Bingads — each maps to any object or custom field on the other side.
Secondary Indexes Optional indexes that allow filtered reads outside the partition key. Ad Extensions (Assets) Sitelink, callout, image, call, and other extensions/assets associated to campaigns and ad groups; CRUD via Campaign Management. Secondary Indexes is specific to Apache Cassandra and Ad Extensions (Assets) to Bingads — each maps to any object or custom field on the other side.
User-Defined Types Composite column types that syncs must flatten or map to structured fields. Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. User-Defined Types is specific to Apache Cassandra and Accounts, Customers & Users to Bingads — each maps to any object or custom field on the other side.
Collections List, set, and map columns handled with type-aware field mapping. Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Collections is specific to Apache Cassandra and Performance Reports to Bingads — each maps to any object or custom field on the other side.
Counters Increment-only counter columns, usually read-only in syncs. Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Counters is specific to Apache Cassandra and Campaigns to Bingads — each maps to any object or custom field on the other side.

How changes propagate between Apache Cassandra and Bingads

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Apache Cassandra Bingads Sub-second propagation

DetectionChanges in Apache Cassandra are captured at the source via change data capture — no polling loop against its API. Commit-log based CDC on tables with CDC enabled, or polling using writetime metadata and timestamp columns.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Bingads Apache Cassandra Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is written to Apache Cassandra through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Apache Cassandra: No API quotas; throughput is governed by cluster capacity and consistency-level choices.
  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Apache Cassandra ⇄ Bingads

Connect Apache Cassandra and Bingads for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apache Cassandra–Bingads connection.

Real-time

Two-way sync

Changes in Apache Cassandra or Bingads instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apache Cassandra or Bingads data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apache Cassandra or Bingads record.

Observability

Monitoring

Track your Apache Cassandra ⇄ Bingads sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apache Cassandra and Bingads.

How the Apache Cassandra and Bingads connectors work

Apache Cassandra

Integration surface
CQL over the Cassandra native binary protocol
Authentication
Database credentials (password authenticator); TLS and role-based grants where configured
Change detection
Commit-log based CDC on tables with CDC enabled, or polling using writetime metadata and timestamp columns
Capabilities
read · write · CDC
Rate limits
No API quotas; throughput is governed by cluster capacity and consistency-level choices

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
How it works

How to connect Apache Cassandra to Bingads — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apache Cassandra and Bingads with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apache Cassandra connected
    Bingads connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apache Cassandra and Bingads objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apache Cassandra ⇄ Bingads
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apache Cassandra Bingads
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apache Cassandra and Bingads integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 388 integrations available for Apache Cassandra and Bingads.

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