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Communications ⇄ Data warehouse

Aircall to Azure Synapse Analytics integration — real-time, two-way sync

Keep Aircall and Azure Synapse Analytics in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Aircall and Azure Synapse Analytics

Land the messages, calls, and events from Aircall in Azure Synapse Analytics as live tables, and write results back, without building or maintaining a pipeline.

Aircall produces a constant stream of activity — messages sent and received, calls placed and answered, meetings held, and the delivery and engagement events attached to them. That record is what the rest of the company wants to analyze, and it usually sits behind an API rather than in the warehouse. Building and babysitting an extraction pipeline is the tax most teams pay to get it out.

Stacksync syncs Messages (SMS/MMS), Webhooks, Contacts, Calls from Aircall into tables in Azure Synapse Analytics in real time, handling schema, rate limits, and retries. Because the connection works in both directions, results computed in Azure Synapse Analytics — segments, contact updates, suppression flags — can be written back into fields in Aircall wherever it exposes them, so analysis lands where outreach actually happens.

Common use cases

  • 01 Sync Tags and call dispositions onto matching CRM records as call outcomes so RevOps can report on conversation activity.
  • 02 Log every Call with its recording URL, tags, comments, and metadata into Postgres or a warehouse for talk-time and call-outcome reporting beside CRM pipeline data.
  • 03 Publish warehouse aggregates (account health scores, LTV) from Synapse back into operational tools like a CRM.
  • 04 Sync curated Synapse views into an operational Postgres or Azure SQL database that applications can query cheaply.

Common sync patterns

Queryable history that outlives retention

A continuously synced copy in Azure Synapse Analytics preserves messages, call logs, and events for reporting and audit even as they age out of Aircall or get purged inside it.

Communications analytics without ETL

Messages, calls, and events from Aircall arrive in Azure Synapse Analytics as queryable tables, current within seconds instead of a day behind.

Engagement and delivery on live data

Sends, opens, clicks, bounces, and call outcomes from Aircall land in Azure Synapse Analytics as they happen, so deliverability and response monitoring stop lagging the reality they describe.

What you can sync between Aircall and Azure Synapse Analytics

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Aircall objects Azure Synapse Analytics objects How this pairing syncs
Users Agent seats with name, email, and availability; full CRUD to provision or deprovision seats and map Aircall agents to CRM, HR, or directory identities. SQL pools Dedicated or serverless compute contexts that determine how and where queries run. Users is specific to Aircall and SQL pools to Azure Synapse Analytics — each maps to any object or custom field on the other side.
Numbers Provisioned phone numbers with settings, open hours, and IVR config; read and update to keep routing and business-hours data aligned across systems. Tables (dedicated SQL pool) Distributed warehouse tables that serve as sync destinations for analytics workloads. Numbers is specific to Aircall and Tables (dedicated SQL pool) to Azure Synapse Analytics — each maps to any object or custom field on the other side.
Tags Call tags with name and color; full CRUD, applied to calls for disposition and outcome reporting in the CRM or warehouse. External tables Tables over files in the data lake, queried through serverless SQL and often read-only in syncs. Tags is specific to Aircall and External tables to Azure Synapse Analytics — each maps to any object or custom field on the other side.
Teams Groups of users for routing and reporting; create and delete teams and add or remove members to mirror org structure from an HR system or IdP. Views Curated projections used when downstream tools should not read base tables directly. Teams is specific to Aircall and Views to Azure Synapse Analytics — each maps to any object or custom field on the other side.
Messages (SMS/MMS) Text messages tied to a number and contact; send outbound SMS/MMS through the API and read inbound messages delivered via webhook events. Schemas Namespaces that separate staging, integration, and presentation layers. Messages (SMS/MMS) is specific to Aircall and Schemas to Azure Synapse Analytics — each maps to any object or custom field on the other side.
Webhooks Event subscriptions for call, contact, user, message, and number events; full CRUD, the mechanism for near-real-time change delivery to Stacksync. Materialized views Precomputed aggregates that speed reads of frequently synced result sets. Webhooks is specific to Aircall and Materialized views to Azure Synapse Analytics — each maps to any object or custom field on the other side.

How changes propagate between Aircall and Azure Synapse Analytics

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Aircall Azure Synapse Analytics Sub-second propagation

DetectionAircall notifies Stacksync of record changes through webhook events. Webhooks (POST /v1/webhooks) for call, contact, user, message, and number events.

DeliveryEach detected change is applied to Azure Synapse Analytics as a row-level write, with types converted between the two schemas.

Azure Synapse Analytics Aircall Interval-based propagation

DetectionStacksync polls Azure Synapse Analytics for changes on an incremental schedule, reading only records changed since the previous pass. Polling on watermark columns.

DeliveryEach detected change is written to Aircall through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Aircall: 60 requests per minute per company by default (120/min for Advanced Messaging customers); responses carry X-AircallApi-Limit, X-AircallApi-Remaining, and X-AircallApi-Reset headers.
What ships with Aircall ⇄ Azure Synapse Analytics

Connect Aircall and Azure Synapse Analytics for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Aircall–Azure Synapse Analytics connection.

Real-time

Two-way sync

Changes in Aircall or Azure Synapse Analytics instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Aircall or Azure Synapse Analytics data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Aircall or Azure Synapse Analytics record.

Observability

Monitoring

Track your Aircall ⇄ Azure Synapse Analytics sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Aircall and Azure Synapse Analytics.

How the Aircall and Azure Synapse Analytics connectors work

Aircall

Integration surface
REST API (Aircall Public API v1, https://api.aircall.io/v1)
Authentication
HTTP Basic auth (base64 api_id:api_token) for single-account integrations, or OAuth 2.0 authorization_code flow for multi-tenant Technology Partner apps
Change detection
Webhooks (POST /v1/webhooks) for call, contact, user, message, and number events; historical pulls via list endpoints paged with from/to timestamps and order
Capabilities
read · write · webhooks
Rate limits
60 requests per minute per company by default (120/min for Advanced Messaging customers); responses carry X-AircallApi-Limit, X-AircallApi-Remaining, and X-AircallApi-Reset headers
Aircall setup guide

Azure Synapse Analytics

Integration surface
SQL wire protocol (TDS) with T-SQL for SQL pools; additional Spark and pipeline surfaces exist but syncs use the SQL endpoint
Authentication
SQL authentication or Microsoft Entra ID
Change detection
Polling on watermark columns; Synapse SQL pools do not expose log-based CDC for downstream consumers
Capabilities
read · write
How it works

How to connect Aircall to Azure Synapse Analytics — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Aircall and Azure Synapse Analytics with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Aircall connected
    Azure Synapse Analytics connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Aircall and Azure Synapse Analytics objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Aircall ⇄ Azure Synapse Analytics
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Aircall Azure Synapse Analytics
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Aircall and Azure Synapse Analytics integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

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