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Security and identity ⇄ CRM

Active Directory to Streak CRM integration — real-time, two-way sync

Keep Active Directory and Streak CRM in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Active Directory and Streak CRM

Keep the people Streak CRM and Active Directory both track in agreement in real time: the internal users who own records in Streak CRM, and the customer login accounts in Active Directory.

A CRM and an identity system usually describe different populations. Streak CRM tracks customers, contacts, and the deals in motion; Active Directory governs who is allowed to sign in and what they can reach. Where the two meet is people. The reps who own records in Streak CRM are the same employees Active Directory provisions and disables, and when Active Directory also runs the login accounts for your product, the customers in Streak CRM are the same users Active Directory authenticates. Left unconnected, a departure in Active Directory leaves stale ownership sitting in Streak CRM, and a signup in Active Directory never reaches the account it belongs to.

Stacksync syncs Boxes, Stages, Contacts, Organizations in Streak CRM with Service principals & applications, Organizational units, Organizational contacts, Users in Active Directory in real time and in both directions, matching on email or an external ID and mapping field by field. You decide which system owns which fields, and new users, role and group changes, deactivations, and account status move within seconds instead of waiting on a quarterly access review or a manual export.

Common use cases

  • 01 Sync Streak boxes into Postgres so operations can query pipeline data with SQL and back internal tools
  • 02 Push deals and contacts into a warehouse to report on pipeline alongside product and billing data
  • 03 Keep security-group memberships aligned with application entitlement tables so access reflects the right teams as they change.
  • 04 Read Devices and service principals into a database for identity, asset, and license inventory across the tenant.

Common sync patterns

Where Active Directory runs customer login accounts: identity on the customer record

Signup, account status, multi-factor enrollment, and last-login from Active Directory land on the matching contact or account in Streak CRM, so go-to-market teams see who has actually activated and who has gone dormant.

Group and entitlement membership as CRM fields

Membership of a directory group or an entitlement in Active Directory maps to fields in Streak CRM, such as product tier, plan, or internal team, so segmentation reflects real access rather than a manual guess.

Where a closed deal should provision access: Streak CRM drives Active Directory

A won or activated customer in Streak CRM can create or update the corresponding user or account in Active Directory, so provisioning starts from the CRM record instead of a separate ticket.

What you can sync between Active Directory and Streak CRM

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Active Directory objects Streak CRM objects How this pairing syncs
Devices Registered and joined device objects; typically read into a database for inventory and compliance reporting. Boxes The core record (a deal, hire, or project) tracked through pipeline stages. Devices is specific to Active Directory and Boxes to Streak CRM — each maps to any object or custom field on the other side.
Directory roles Admin role assignments (directoryRole); read for access reviews and least-privilege governance. Stages Pipeline steps whose transitions are the usual trigger for downstream syncs. Directory roles is specific to Active Directory and Stages to Streak CRM — each maps to any object or custom field on the other side.
Service principals & applications App registrations and enterprise apps; read-mostly for entitlement and license inventory. Contacts People linked to boxes, synced with marketing and support tools. Service principals & applications is specific to Active Directory and Contacts to Streak CRM — each maps to any object or custom field on the other side.
Organizational units On-prem AD DS containers (LDAP organizationalUnit) used to scope which users and groups a sync includes. Organizations Company records associated with contacts and boxes. Organizational units is specific to Active Directory and Organizations to Streak CRM — each maps to any object or custom field on the other side.
Organizational contacts Directory contact objects (orgContact); synced for shared address-book and CRM person records. Tasks To-dos attached to boxes for follow-up tracking. Organizational contacts is specific to Active Directory and Tasks to Streak CRM — each maps to any object or custom field on the other side.
Users User accounts in Entra ID and on-prem AD DS; synced two-way to create, update attributes, and enable or disable accounts. Email threads Gmail threads linked to boxes, since the CRM lives inside the inbox. Users is specific to Active Directory and Email threads to Streak CRM — each maps to any object or custom field on the other side.

How changes propagate between Active Directory and Streak CRM

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Active Directory Streak CRM Sub-second propagation

DetectionActive Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (change tracking) for Users and Groups, plus change-notification subscriptions (webhooks) for near-real-time triggers.

DeliveryEach detected change is written to Streak CRM through its API, with automatic retries and rate-limit backoff.

Streak CRM Active Directory Interval-based propagation

DetectionStacksync polls Streak CRM for changes on an incremental schedule, reading only records changed since the previous pass. Polling against pipeline, box, and contact endpoints.

DeliveryEach detected change is written to Active Directory through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Active Directory: Graph throttles by resource-unit cost per app per tenant in 10-second windows (about 3,500–8,000 units by tenant size); directory delta tokens expire after ~7 days.
  • Streak CRM: Subject to the platform's API rate limits; quotas are not prominently published.
What ships with Active Directory ⇄ Streak CRM

Connect Active Directory and Streak CRM for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Active Directory–Streak CRM connection.

Real-time

Two-way sync

Changes in Active Directory or Streak CRM instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Active Directory or Streak CRM data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Active Directory or Streak CRM record.

Observability

Monitoring

Track your Active Directory ⇄ Streak CRM sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Active Directory and Streak CRM.

How the Active Directory and Streak CRM connectors work

Active Directory

Integration surface
Microsoft Graph REST API (Entra ID / cloud) and LDAP/LDAPS (on-premises AD DS)
Authentication
OAuth 2.0 via the Microsoft identity platform — an app registration with application or delegated permissions (e.g. User.ReadWrite.All, Group.ReadWrite.All) and admin consent; on-prem AD DS uses a bound service account over LDAPS.
Change detection
Microsoft Graph delta query (change tracking) for Users and Groups, plus change-notification subscriptions (webhooks) for near-real-time triggers; on-prem AD DS uses the DirSync control and uSNChanged polling.
Capabilities
read · write · webhooks
Rate limits
Graph throttles by resource-unit cost per app per tenant in 10-second windows (about 3,500–8,000 units by tenant size); directory delta tokens expire after ~7 days.

Streak CRM

Integration surface
REST API
Authentication
API key issued per user
Change detection
Polling against pipeline, box, and contact endpoints; Streak's automations can send outbound webhooks on higher plans
Capabilities
read · write
Rate limits
Subject to the platform's API rate limits; quotas are not prominently published
How it works

How to connect Active Directory to Streak CRM — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Active Directory and Streak CRM with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Active Directory connected
    Streak CRM connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Active Directory and Streak CRM objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Active Directory ⇄ Streak CRM
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Active Directory Streak CRM
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Active Directory and Streak CRM integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 419 integrations available for Active Directory and Streak CRM.

Popular · 7 of 419
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