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CRM ⇄ Database

6sense to Azure SQL Database integration — real-time data sync

Keep 6sense and Azure SQL Database in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect 6sense and Azure SQL Database

Treat 6sense like part of your database: its records live in Azure SQL Database as real tables, and writes in either place sync to the other in seconds.

6sense is a read-only source: Stacksync reads its data in real time and delivers it into Azure SQL Database, so Azure SQL Database always reflects the current state of 6sense — without exports, scripts, or schedulers.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Azure SQL Database, where it can be queried and joined like everything else.

Common use cases

  • Enrich inbound leads with 6sense firmographic and account-match data before routing.
  • Feed in-market account lists to sales engagement tools to start sequences automatically.
  • Consolidate data from several line-of-business apps into one Azure SQL database as an integration hub.
  • Feed an Azure SQL operational database with orders and inventory from an ERP in near real time.

Query the CRM like a database

Accounts, contacts, and custom objects from 6sense become tables in Azure SQL Database you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to Azure SQL Database sync onto the matching records in 6sense, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the 6sense API, limits, and retries.

What you can sync between 6sense and Azure SQL Database

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

6sense objects Azure SQL Database objects
Buying Stage Scores Model-predicted stage per account, synced onto CRM records for prioritization. Views Read-only projections used when the sync should expose a curated shape rather than raw tables.
Intent Signals Keyword-level research activity used to flag in-market accounts. Schemas Namespaces that organize tables and control which objects a sync user can reach.
People / Contacts Persona and contact data surfaced for accounts, used to build outreach lists. Rows and columns Standard relational records with typed columns; primary keys anchor upserts.
Reach Scores Model scores reflecting the level and recency of outreach to an account or contact, used to prioritize follow-up. Stored procedures Existing business logic that some teams invoke on write instead of direct table inserts.
Accounts Company records enriched with firmographics and intent data, matched to CRM accounts. Change tracking / CDC tables System-maintained change records used to drive incremental sync.
Segments Dynamic account lists built from intent and fit criteria, read out to drive targeting. Tables The primary sync target; rows map one-to-one to records in the paired system.
What ships with 6sense ⇄ Azure SQL Database

Connect 6sense and Azure SQL Database for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every 6sense–Azure SQL Database connection.

Real-time

Real-time sync

Changes in 6sense or Azure SQL Database instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever 6sense or Azure SQL Database data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single 6sense or Azure SQL Database record.

Observability

Monitoring

Track your 6sense ⇄ Azure SQL Database sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between 6sense and Azure SQL Database.

How the 6sense and Azure SQL Database connectors work

6sense

Integration surface
REST API
Authentication
API key (token passed in request headers)
Change detection
Polling; scores and segment membership are typically refreshed on the platform's model update cadence
Capabilities
read
Rate limits
Subject to the platform's API rate limits, which vary by contracted API package

Azure SQL Database

Integration surface
SQL wire protocol (TDS), the same protocol as SQL Server; T-SQL over standard drivers
Authentication
SQL authentication (database credentials) or Microsoft Entra ID authentication
Change detection
Change data capture or change tracking, both supported on Azure SQL Database; polling as a fallback
Capabilities
read · write · CDC
How it works

How to connect 6sense to Azure SQL Database — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate 6sense and Azure SQL Database with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    6sense connected
    Azure SQL Database connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the 6sense and Azure SQL Database objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · 6sense ⇄ Azure SQL Database
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    6sense Azure SQL Database
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

6sense and Azure SQL Database integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for 6sense and Azure SQL Database.

Popular · 8 of 386
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