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Freshsales and Salesforce integration

Plan how Freshsales and Salesforce should share data across your business. Work with Stacksync engineers on record mapping, system access, and the requirements for running the integration.

  • Scope your workflow with an integration engineer
  • Review the systems, records, and updates you need

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Proposed workflow

Company sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting eventA change involving Freshsales Accounts or Salesforce Accounts needs a defined result in the other system.

  1. Start with Freshsales Accounts and Salesforce Accounts. Use the record-matching and field-ownership rules from your mapping worksheet.

  2. Resolve parent organizations, business units, and currency references before dependent transactions.

  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

What to verifyUse two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Review records and field ownership

Proposed record relationships

Records to connect

Use these examples to define record matching and field ownership for your technical review.

Download the mapping worksheet

CSV · No email required

Example record relationships between Freshsales and Salesforce
Freshsales recordSalesforce recordRecord matchingField ownership
AccountsProposed record; confirm Stacksync object support.Record matchingAccountsProposed record; confirm Stacksync object support.Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.Assign ownership separately for relationship details and finance-controlled billing details.
ContactsProposed record; confirm Stacksync object support.Record matchingContactsProposed record; confirm Stacksync object support.Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.
DealsProposed record; confirm Stacksync object support.Record matchingOpportunitiesProposed record; confirm Stacksync object support.Keep the opportunity/deal ID separate from any later order or invoice ID.The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

These relationships do not establish connector availability. Review the required connection and record operations with Stacksync.

Record coverage to review

Use documented coverage where available. Catalog record types are starting points for review and do not confirm Stacksync support.

Freshsales

Connection and object support require review

Record types to review with Stacksync

Record typesCoverage and requirements
  • Contacts
  • Accounts
  • Deals
  • Tasks
  • Appointments
  • Notes
Confirm support for this record type and the direction you need.

Discuss Freshsales requirements

Salesforce

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Writable standard objects (subject to detection mode)
  • Writable custom objects (subject to detection mode)
See connector requirements. Confirm field permissions and sync direction.

Read the Salesforce connector guide

Connection essentials

Confirm Stacksync support and account requirements for undocumented connections. Interface information alone does not establish connector availability.

View setup requirements and limits
Connection requirementFreshsalesSalesforce
Integration interfaceREST APIREST, SOAP, and Bulk APIs
AuthenticationConfirm the credentials, API plan, and permissions required for Freshsales.OAuth login via a Salesforce user
Change detectionConfirm how Stacksync detects changes for this connector and the objects you need.Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used.
Read accessConfirm with StacksyncAvailable for supported records
Write accessConfirm with StacksyncAvailable for supported records

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA BAA
  • GDPR
  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

Freshsales
Integration interface
REST API
Authentication
Confirm the credentials, API plan, and permissions required for Freshsales.
Change detection
Confirm how Stacksync detects changes for this connector and the objects you need.
Read access
Confirm with Stacksync
Write access
Confirm with Stacksync
Setup requirements
  • Identify the Freshsales account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Freshsales, including read/write support, authentication, and initial-load limits.
Limitations to check
  • Confirm Stacksync support for Freshsales and the record types your workflow needs.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
Salesforce
Integration interface
REST, SOAP, and Bulk APIs
Authentication
OAuth login via a Salesforce user (browser-based authorization flow); requires "API Enabled" permission for polling mode, plus "Author Apex" and "Customize Application" OR "Modify All Data" for trigger mode
Change detection
Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.
Limitations to check
  • Object eligibility depends on write access and the selected detection mode. Non-triggerable objects cannot use trigger mode.
  • Read-only and formula fields need separate handling; a Salesforce platform capability does not establish support for every object.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Salesforce setup guide

Prepare Freshsales and Salesforce access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

Freshsales setup checklist
  • Identify the Freshsales account, edition, environment, and business objects the integration must access.
  • Confirm a Stacksync connector or implementation path for Freshsales, including read/write support, authentication, and initial-load limits.
Salesforce setup checklist
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.

Setup guides: Authorize Salesforce

Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the Freshsales and Salesforce planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

Talk to an engineer · Review current pricing

Record identity and field ownership

Use these data-model references to describe the records your connection needs. They are planning examples; connector availability and supported operations must be established before implementation.

Download the mapping worksheet · CSV, no email required

Record matching

Accounts / Accounts

Compare whether Freshsales Accounts and Salesforce Accounts describe the same company in your business.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Freshsales
Object support to establish
Salesforce
Object support to establish
Record identity
Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.
Field ownership
Assign ownership separately for relationship details and finance-controlled billing details.

Fields to include

  • Source record ID
  • Legal or display name
  • Business-unit reference
  • Lifecycle status
Record dependencies
Resolve parent organizations, business units, and currency references before dependent transactions.
Validation
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Recovery
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

References: Salesforce: Accounts documentation

Record matching

Contacts / Contacts

Compare whether Freshsales Contacts and Salesforce Contacts describe the same contact in your business.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Freshsales
Object support to establish
Salesforce
Object support to establish
Record identity
Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.
Field ownership
Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.

Fields to include

  • Source person ID
  • Display name
  • Email address
  • Organization reference
  • Consent state
Record dependencies
Resolve the organization relationship and any owner or consent references required by the destination.
Validation
Test an email change, two records sharing an email, and a person associated with multiple organizations.
Recovery
Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

References: Salesforce: Contacts documentation

Record matching

Deals / Opportunities

Compare whether Freshsales Deals and Salesforce Opportunities describe the same deal or opportunity in your business.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Freshsales
Object support to establish
Salesforce
Object support to establish
Record identity
Keep the opportunity/deal ID separate from any later order or invoice ID.
Field ownership
The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Fields to include

  • Source deal ID
  • Stage
  • Amount and currency
  • Expected close date
  • Company reference
Record dependencies
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Validation
Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
Recovery
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

References: Salesforce: Opportunities documentation

Business process

Tasks / Cases

Support-to-work-item handoff: Salesforce Cases provides context for Freshsales Tasks. These are related records, not equivalent entities.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Freshsales
Object support to establish
Salesforce
Object support to establish
Record identity
Retain separate ticket and task IDs with an explicit relationship; several tasks may resolve one ticket.
Field ownership
Choose which ticket conditions create a work item and which task outcomes may update the support case.

Fields to include

  • Source record reference
  • Destination record reference
  • Approved handoff state
  • Duplicate-detection key
Record dependencies
Resolve requester, organization, team, and status references before ticket updates.
Validation
Escalate the same ticket twice, close one of several tasks, and verify that private ticket content is not copied into a public work item.
Recovery
Check whether a reply or notification was already sent before replaying ticket actions.

References: Salesforce: Cases documentation

Record matching

Products / Products and Price Books

Compare whether Freshsales Products and Salesforce Products and Price Books describe the same product or catalog item in your business.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Freshsales
Object support to establish
Salesforce
Object support to establish
Record identity
Distinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys.
Field ownership
Assign ownership for catalog content, price, and stock separately.

Fields to include

  • Source product ID
  • SKU or variant reference
  • Description
  • Unit of measure
  • Price-list reference
Record dependencies
Resolve units, variants, categories, and applicable price lists before order lines.
Validation
Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
Recovery
Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.

References: Salesforce: Products and Price Books documentation

Record matching

Tasks / Tasks and Events

Compare whether Freshsales Tasks and Salesforce Tasks and Events describe the same task or work item in your business.

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Freshsales
Object support to establish
Salesforce
Object support to establish
Record identity
Use a stable task/work-item ID and preserve its project or parent-ticket reference.
Field ownership
Choose the owner of task status and assignment; destination workflow states may require an explicit transition.

Fields to include

  • Source task ID
  • Parent reference
  • Assignee
  • Status
  • Due date
Record dependencies
Resolve project, user, and parent-item references before the task.
Validation
Test a reassignment, an unsupported status transition, a deleted parent, and a due date across time zones.
Recovery
Reconcile the destination state before retrying a transition to avoid reopening completed work.

References: Salesforce: Tasks and Events documentation

Compare integration approaches

Choose a method around one example record and the update your business needs. Use Accounts / Accounts to review record matching and confirm Stacksync support for the required operations. Compare ongoing sync, a custom workflow, and a scheduled export against that requirement.

Stacksync managed sync

Best fit
Review compatibility with a Stacksync engineer using an example of the records and updates you need.
Operating responsibility
Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
Before you choose
Check record matching: Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient. Verify field coverage, deletion handling, and how changes are detected.

Native vendor integration

Best fit
A vendor-built integration may fit if it supports your Freshsales and Salesforce record types.
Operating responsibility
Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
Before you choose
First check whether either vendor offers this integration. If available, verify Accounts / Accounts, update direction, account tier, and related-record handling.

Custom API or workflow

Best fit
Consider explicit orchestration for the Tasks / Cases handoff.
Operating responsibility
Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
Before you choose
Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.

File or scheduled snapshot

Best fit
Consider for a one-time Freshsales / Salesforce migration or a reporting need with an explicit freshness window.
Operating responsibility
Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
Before you choose
Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.

Workflow scenarios and expected results

Company sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Accounts or Accounts record needs a defined result in the other system.

  1. Start with Freshsales Accounts and Salesforce Accounts. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve parent organizations, business units, and currency references before dependent transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

If it fails: Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Contact sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Contacts or Contacts record needs a defined result in the other system.

  1. Start with Freshsales Contacts and Salesforce Contacts. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve the organization relationship and any owner or consent references required by the destination.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test an email change, two records sharing an email, and a person associated with multiple organizations.

If it fails: Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Deal or opportunity sync test

Planning example. Stacksync support for the required connection and record operations needs a technical review.

Starting event: A change to the selected Deals or Opportunities record needs a defined result in the other system.

  1. Start with Freshsales Deals and Salesforce Opportunities. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Map the customer and sales pipeline before the opportunity; map stage values deliberately.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

If it fails: Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

Plan the customer lifecycle across Freshsales and Salesforce

This is an evaluation scenario; connector and operation support require confirmation.

Starting event: A customer-facing change in Freshsales needs operational context in Salesforce.

  1. Select the relevant Contacts or Accounts records and identify whether the downstream relationship is a person, a company, a deal, or a reporting row.
  2. Define which lifecycle transitions are informative and which should request a downstream action. Keep conversion and merge history connected to stable IDs.
  3. Choose a representative reopened deal, changed contact identity, or reassigned account to test the handoff before expanding.

Expected result: The relationship survives a lifecycle change without creating a duplicate customer or triggering an unintended business action.

If it fails: Inspect merge/conversion history and existing destination records before replaying a lifecycle transition.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Accounts / Accounts

Test case

Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Expected result

The expected company relationship is preserved with no duplicate action or unintended write.

Contacts / Contacts

Test case

Test an email change, two records sharing an email, and a person associated with multiple organizations.

Expected result

The expected contact relationship is preserved with no duplicate action or unintended write.

Deals / Opportunities

Test case

Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

Expected result

The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.

Tasks / Cases

Test case

Escalate the same ticket twice, close one of several tasks, and verify that private ticket content is not copied into a public work item.

Expected result

The expected support case or ticket relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Bring an example source record and the intended destination operation to the compatibility review. Confirm the supported route before granting write access.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated company change

Investigate

Inspect Freshsales Accounts and Salesforce Accounts, their IDs, and the destination error.

Next action

Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Rejected or repeated contact change

Investigate

Inspect Freshsales Contacts and Salesforce Contacts, their IDs, and the destination error.

Next action

Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Rejected or repeated deal or opportunity change

Investigate

Inspect Freshsales Deals and Salesforce Opportunities, their IDs, and the destination error.

Next action

Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

A record type or update is unavailable

Investigate

Check the Freshsales and Salesforce connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between Freshsales and Salesforce

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

Freshsales Salesforce Direction requires confirmation

Detect changesConfirm how Stacksync detects changes for this connector and the objects you need.

Apply updatesConfirm that Stacksync can create or update the records you need in Salesforce.

Salesforce Freshsales Direction requires confirmation

Detect changesStacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.

Apply updatesConfirm that Stacksync can create or update the records you need in Freshsales.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Review write-back, deletion handling, update timing, and account limits with the integration team.
FAQ

Freshsales and Salesforce integration FAQ

Next step

Plan your integration with an engineer

Walk through your Freshsales and Salesforce records, field mappings, and requirements with an integration engineer.