Sync Hubspot Subscriptions to your database

What is the Subscriptions object in Hubspot?

Subscriptions is a powerful method for tracking and managing recurring revenue relationships with your customers. It enables you to:

• 01Record essential subscription details such as start date, end date, and status
• 02Track different types of subscriptions, including software licenses, content subscriptions, or service plans
• 03Monitor important metrics like Monthly Recurring Revenue (MRR) and customer churn
• 04Link subscriptions to specific contacts, companies, or deals in your Hubspot CRM

With our new update, any changes made to Subscriptions in Hubspot will now automatically sync to your connected database. You'll have up-to-date subscription information available across your entire data ecosystem, not just within Hubspot.

Who is this for?

Syncing Hubspot's Subscription object to your data warehouse opens up a wealth of opportunities for deeper analysis and more informed decision-making.

• 01Cohort analysis: Combine subscription data with user behavior metrics to analyze how different cohorts of customers behave over time. This can reveal patterns in feature usage that lead to longer retention or higher upgrade rates.
• 02Churn prediction: By integrating subscription data with product usage logs, support tickets, and other customer touchpoints, you can build more accurate churn prediction models. This allows for proactive intervention to retain at-risk customers.
• 03Revenue forecasting: With historical subscription data in your warehouse, you can create more accurate revenue forecasts, taking into account factors like typical upgrade paths, seasonal trends, and churn rates.