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Business productivity ⇄ CRM

BetterContact to Gladly integration — real-time data sync

Keep BetterContact and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect BetterContact and Gladly

Flow BetterContact data into Gladly in real time — no exports, no schedulers, no custom scripts.

BetterContact is a read-only source: Stacksync reads its data in real time and delivers it into Gladly, so Gladly always reflects the current state of BetterContact — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever BetterContact holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • 01 Validate catch-all email addresses before sending to protect sender domain reputation.
  • 02 Enrich new CRM leads with verified emails and mobile numbers as they are created, writing results back to the CRM record.
  • 03 Push conversation outcomes into a CRM so account teams see support context on their accounts.
  • 04 Sync Gladly customer profiles with an order database so agents see purchase history and profile updates flow back.

Common sync patterns

Where BetterContact runs outreach

Prospects, sends, and replies sync into Gladly, keeping lead status current without manual imports.

Where BetterContact supplies contact or company data

Enriched fields land directly on records in Gladly, and refreshes keep them from going stale.

Where BetterContact can store CRM context: fields kept current

Owner, lifecycle stage, or account details from Gladly sync into BetterContact, so people working there have the context without switching tools.

What you can sync between BetterContact and Gladly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

BetterContact objects Gladly objects How this pairing syncs
Company Company data returned with each contact: name, domain, HQ location, industry, employee count. Agents User records used to attribute work in CX analytics. Company is specific to BetterContact and Agents to Gladly — each maps to any object or custom field on the other side.
Lead Finder Search Prospect discovery by people and company filters, returning enriched lead profiles. Topics Categorization applied to conversations; the key dimension for contact-driver reporting. Lead Finder Search is specific to BetterContact and Topics to Gladly — each maps to any object or custom field on the other side.
Enrichment Request Batch or single submissions of up to 100 contacts per request for waterfall enrichment. Tasks Follow-up work items created from external triggers or synced for workload reporting. Enrichment Request is specific to BetterContact and Tasks to Gladly — each maps to any object or custom field on the other side.
Enriched Contact Verified work emails and mobile numbers with job title, LinkedIn profile, location, and skills. Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. Enriched Contact is specific to BetterContact and Customer profiles to Gladly — each maps to any object or custom field on the other side.

How changes propagate between BetterContact and Gladly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

BetterContact Gladly Sub-second propagation

DetectionBetterContact notifies Stacksync of record changes through webhook events. Job-based delivery — enrichment results arrive by webhook push or polling of the results endpoint.

DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.

Gladly BetterContact Sub-second propagation

DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.

DeliveryBetterContact does not accept inbound record writes, so this direction carries requests rather than records: BetterContact's output flows back as field updates on the originating Gladly records.

Rate-limit considerations

  • BetterContact: Batches capped at 100 contacts per enrichment request.
  • Gladly: Subject to the platform's API rate limits.
What ships with BetterContact ⇄ Gladly

Connect BetterContact and Gladly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every BetterContact–Gladly connection.

Real-time

Real-time sync

Changes in BetterContact or Gladly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever BetterContact or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single BetterContact or Gladly record.

Observability

Monitoring

Track your BetterContact ⇄ Gladly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between BetterContact and Gladly.

How the BetterContact and Gladly connectors work

BetterContact

Integration surface
Asynchronous REST API: submit contacts, then receive results via webhook or fetch them from a results endpoint
Authentication
API key
Change detection
Job-based delivery — enrichment results arrive by webhook push or polling of the results endpoint; there is no persistent record store to watch
Capabilities
read · webhooks
Rate limits
Batches capped at 100 contacts per enrichment request.

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect BetterContact to Gladly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate BetterContact and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    BetterContact connected
    Gladly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the BetterContact and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · BetterContact ⇄ Gladly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    BetterContact Gladly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

BetterContact and Gladly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 390 integrations available for BetterContact and Gladly.

Popular · 8 of 390
All BetterContact integrations All Gladly integrations Browse all integrations
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