Real-time
Two-way sync
Changes in Drift or MySQL instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Database
Drift to MySQL integration — real-time, two-way sync
Keep Drift and MySQL in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Drift and MySQL
Treat Drift like part of your database: its records live in MySQL as real tables, and writes in either place sync to the other in seconds.
Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in MySQL, where it can be queried and joined like everything else.
Stacksync mirrors Messages, Accounts, Users, Playbooks from Drift into Databases (Schemas), Tables, Views, Columns in MySQL with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Drift with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.
Common use cases
- 01 Archive historical Drift conversation and contact data into a warehouse ahead of a platform migration.
- 02 Sync Drift-captured contacts into the CRM so chat-sourced leads enter standard sales workflows immediately.
- 03 Replicate ERP master data (customers, items, pricing) into the MySQL databases behind storefronts and portals
- 04 Keep e-commerce orders in MySQL flowing into finance and fulfillment systems without export scripts
Common sync patterns
Query the CRM like a database
Accounts, contacts, and custom objects from Drift become tables in MySQL you can join with application data directly.
Product events onto CRM records
Signup, usage, or lifecycle changes written to MySQL sync onto the matching records in Drift, giving go-to-market teams live product context.
Internal tools without API code
Back-office apps read and write the synced tables; Stacksync handles the Drift API, limits, and retries.
What you can sync between Drift and MySQL
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Drift objects | MySQL objects | How this pairing syncs | |
|---|---|---|---|
| Messages Individual messages within a conversation, used for transcript and intent analysis. | Primary and Unique Keys Match keys for idempotent upserts and conflict handling. | Messages is specific to Drift and Primary and Unique Keys to MySQL — each maps to any object or custom field on the other side. | |
| Accounts Company records used for account-based routing and targeting. | JSON Columns Validated semi-structured payloads for nested SaaS data. | Accounts is specific to Drift and JSON Columns to MySQL — each maps to any object or custom field on the other side. | |
| Users Agents and sales reps who own conversations and meetings. | Stored Procedures Server-side logic that can post-process synced rows. | Users is specific to Drift and Stored Procedures to MySQL — each maps to any object or custom field on the other side. | |
| Playbooks Bot flows that generate conversations and qualify visitors. | Triggers An alternative change-capture mechanism when binlog access is unavailable. | Playbooks is specific to Drift and Triggers to MySQL — each maps to any object or custom field on the other side. | |
| Meetings Meetings booked through Drift, synced to CRM as sales activities. | Databases (Schemas) Top-level namespaces that scope a sync's reads and writes. | Meetings is specific to Drift and Databases (Schemas) to MySQL — each maps to any object or custom field on the other side. | |
| Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object. | Tables The primary sync target; rows map to records in connected systems. | Contacts is specific to Drift and Tables to MySQL — each maps to any object or custom field on the other side. |
How changes propagate between Drift and MySQL
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Drift MySQL Sub-second propagation
DetectionDrift notifies Stacksync of record changes through webhook events. Webhook events for new conversations, messages, and contact changes.
DeliveryEach detected change is applied to MySQL as a row-level write, with types converted between the two schemas.
MySQL Drift Sub-second propagation
DetectionChanges in MySQL are captured at the source via change data capture — no polling loop against its API. Database triggers — Stacksync creates deterministic triggers for internal logging and syncing (requires log_bin_trust_function_creators=ON when.
DeliveryEach detected change is written to Drift through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Drift: Subject to the platform's API rate limits.
- MySQL: No API rate limits; throughput is bounded by connection limits and server resources.
What ships with Drift ⇄ MySQL
Connect Drift and MySQL for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Drift–MySQL connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Drift or MySQL data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Drift or MySQL record.
Observability
Monitoring
Track your Drift ⇄ MySQL sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Drift and MySQL.
How the Drift and MySQL connectors work
Drift
- Integration surface
- REST API
- Authentication
- OAuth 2.0 via apps registered on the Drift developer platform
- Change detection
- Webhook events for new conversations, messages, and contact changes; polling for backfills
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
MySQL
- Integration surface
- SQL wire protocol (MySQL client/server protocol)
- Authentication
- Database credentials entered as a connection string or parameters, with optional SSL root certificate upload and optional SSH tunnel (SSH user + SSH host)
- Change detection
- Database triggers — Stacksync creates deterministic triggers for internal logging and syncing (requires log_bin_trust_function_creators=ON when binary logging is enabled)
- Capabilities
- read · write · CDC
- Rate limits
- No API rate limits; throughput is bounded by connection limits and server resources
How it works
How to connect Drift to MySQL — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Drift and MySQL with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Drift
connected
MySQL
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Drift and MySQL objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Drift ⇄ MySQLCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Drift MySQLCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Drift and MySQL integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Drift and MySQL: authenticate both systems, choose the objects to sync (such as Drift's Messages and Accounts), map fields visually, and changes propagate both ways in milliseconds — no code required.
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On the Drift side: Messages, Accounts, Users, Playbooks, plus custom fields where Drift exposes them. On the MySQL side: Databases (Schemas), Tables, Views, Columns. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Drift and MySQL: Query the CRM like a database; Product events onto CRM records; Internal tools without API code. Accounts, contacts, and custom objects from Drift become tables in MySQL you can join with application data directly.
-
Drift: REST API. Authentication: OAuth 2.0 via apps registered on the Drift developer platform. MySQL: SQL wire protocol (MySQL client/server protocol). Authentication: Database credentials entered as a connection string or parameters, with optional SSL root certificate upload and optional SSH tunnel (SSH user + SSH host). Stacksync manages authentication, retries, and rate limits on both sides.
-
Drift: Salesloft acquired Drift in 2024, and the standalone Drift platform has since been placed on a sunset path; teams should confirm current API availability and migration timelines with Salesloft before building new integrations. MySQL: Primary keys must be auto-generated (e.g. AUTO_INCREMENT). Stacksync's field mapping accounts for these differences between Drift and MySQL without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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