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CRM ⇄ Database

Drift to MySQL integration — real-time, two-way sync

Keep Drift and MySQL in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Drift and MySQL

Treat Drift like part of your database: its records live in MySQL as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in MySQL, where it can be queried and joined like everything else.

Stacksync mirrors Messages, Accounts, Users, Playbooks from Drift into Databases (Schemas), Tables, Views, Columns in MySQL with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Drift with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Archive historical Drift conversation and contact data into a warehouse ahead of a platform migration.
  • Sync Drift-captured contacts into the CRM so chat-sourced leads enter standard sales workflows immediately.
  • Replicate ERP master data (customers, items, pricing) into the MySQL databases behind storefronts and portals
  • Keep e-commerce orders in MySQL flowing into finance and fulfillment systems without export scripts

Query the CRM like a database

Accounts, contacts, and custom objects from Drift become tables in MySQL you can join with application data directly.

Product events onto CRM records

Signup, usage, or lifecycle changes written to MySQL sync onto the matching records in Drift, giving go-to-market teams live product context.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Drift API, limits, and retries.

What you can sync between Drift and MySQL

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Drift objects MySQL objects
Messages Individual messages within a conversation, used for transcript and intent analysis. Primary and Unique Keys Match keys for idempotent upserts and conflict handling.
Accounts Company records used for account-based routing and targeting. JSON Columns Validated semi-structured payloads for nested SaaS data.
Users Agents and sales reps who own conversations and meetings. Stored Procedures Server-side logic that can post-process synced rows.
Playbooks Bot flows that generate conversations and qualify visitors. Triggers An alternative change-capture mechanism when binlog access is unavailable.
Meetings Meetings booked through Drift, synced to CRM as sales activities. Databases (Schemas) Top-level namespaces that scope a sync's reads and writes.
Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object. Tables The primary sync target; rows map to records in connected systems.
What ships with Drift ⇄ MySQL

Connect Drift and MySQL for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Drift–MySQL connection.

Real-time

Two-way sync

Changes in Drift or MySQL instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Drift or MySQL data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Drift or MySQL record.

Observability

Monitoring

Track your Drift ⇄ MySQL sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Drift and MySQL.

How the Drift and MySQL connectors work

Drift

Integration surface
REST API
Authentication
OAuth 2.0 via apps registered on the Drift developer platform
Change detection
Webhook events for new conversations, messages, and contact changes; polling for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits

MySQL

Integration surface
SQL wire protocol (MySQL client/server protocol)
Authentication
Database credentials entered as a connection string or parameters, with optional SSL root certificate upload and optional SSH tunnel (SSH user + SSH host)
Change detection
Database triggers — Stacksync creates deterministic triggers for internal logging and syncing (requires log_bin_trust_function_creators=ON when binary logging is enabled)
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput is bounded by connection limits and server resources
MySQL setup guide
How it works

How to connect Drift to MySQL — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Drift and MySQL with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Drift connected
    MySQL connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Drift and MySQL objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Drift ⇄ MySQL
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Drift MySQL
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Drift and MySQL integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Drift and MySQL.

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