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CRM ⇄ Database

Drift to Google Cloud SQL integration — real-time, two-way sync

Keep Drift and Google Cloud SQL in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Drift and Google Cloud SQL

Treat Drift like part of your database: its records live in Google Cloud SQL as real tables, and writes in either place sync to the other in seconds.

Product and engineering teams constantly need CRM data, and the CRM API is a poor way to get it: rate limits, pagination, custom objects, and integration code that breaks when an admin renames a field. What they actually want is the data in Google Cloud SQL, where it can be queried and joined like everything else.

Stacksync mirrors Users, Playbooks, Meetings, Contacts from Drift into Tables, Rows, Views, Transaction logs in Google Cloud SQL with real-time, bi-directional sync. Read CRM records with plain queries; write updates from your application and they appear in Drift with validation intact. Go-to-market teams keep working in the CRM, engineers keep working in the database, and neither has to think about the other.

Common use cases

  • Sync Drift-captured contacts into the CRM so chat-sourced leads enter standard sales workflows immediately.
  • Land conversation transcripts and outcomes in a warehouse for funnel and chat-to-pipeline analysis.
  • Keep an internal admin application backed by Cloud SQL consistent with an ERP or billing system.
  • Migrate from a self-managed database by syncing Cloud SQL and the legacy system during cutover.

Internal tools without API code

Back-office apps read and write the synced tables; Stacksync handles the Drift API, limits, and retries.

Trigger workflows from CRM changes

Field and stage updates in Drift arrive as row changes in Google Cloud SQL, ready to drive jobs and notifications.

Query the CRM like a database

Accounts, contacts, and custom objects from Drift become tables in Google Cloud SQL you can join with application data directly.

What you can sync between Drift and Google Cloud SQL

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Drift objects Google Cloud SQL objects
Users Agents and sales reps who own conversations and meetings. Views Read-only sources for shaping data before syncing it out.
Playbooks Bot flows that generate conversations and qualify visitors. Transaction logs MySQL binlog or PostgreSQL WAL, the source for log-based change capture.
Meetings Meetings booked through Drift, synced to CRM as sales activities. Instances The managed MySQL, PostgreSQL, or SQL Server server a sync connects to.
Contacts Visitor and lead records created or matched from chat identities; the main CRM-sync object. Databases Scope the tables included in a sync configuration.
Conversations Chat threads with status and participants; the center of Drift's data model. Schemas Namespace tables in PostgreSQL and SQL Server instances.
Messages Individual messages within a conversation, used for transcript and intent analysis. Tables Mapped directly to sync targets; schema changes can be propagated.
What ships with Drift ⇄ Google Cloud SQL

Connect Drift and Google Cloud SQL for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Drift–Google Cloud SQL connection.

Real-time

Two-way sync

Changes in Drift or Google Cloud SQL instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Drift or Google Cloud SQL data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Drift or Google Cloud SQL record.

Observability

Monitoring

Track your Drift ⇄ Google Cloud SQL sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Drift and Google Cloud SQL.

How the Drift and Google Cloud SQL connectors work

Drift

Integration surface
REST API
Authentication
OAuth 2.0 via apps registered on the Drift developer platform
Change detection
Webhook events for new conversations, messages, and contact changes; polling for backfills
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits

Google Cloud SQL

Integration surface
Native SQL wire protocols (MySQL, PostgreSQL, SQL Server) plus a REST admin API for instance management
Authentication
Database credentials; IAM database authentication is available for MySQL and PostgreSQL
Change detection
Engine-dependent log-based CDC: MySQL binlog, PostgreSQL logical replication, SQL Server change tracking; polling as a fallback
Capabilities
read · write · CDC
Rate limits
Constrained by instance size and connection limits rather than API quotas.
How it works

How to connect Drift to Google Cloud SQL — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Drift and Google Cloud SQL with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Drift connected
    Google Cloud SQL connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Drift and Google Cloud SQL objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Drift ⇄ Google Cloud SQL
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Drift Google Cloud SQL
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Drift and Google Cloud SQL integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Drift and Google Cloud SQL.

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