Amazon Seller Central
Read-only connector
Record types covered in the setup guide
| Record types | Coverage and requirements |
|---|---|
| See connector requirements. Confirm field permissions and sync direction. |
Business productivity / CRM · Two-way sync platform
Amazon Seller Central and HubSpot integration
Bring supported Amazon Seller Central data into HubSpot for your team's workflows and reporting. This connector supports updates from Amazon Seller Central to HubSpot.
- Field mappings and sync direction under your control
- Inspect and resolve record errors in one dashboard
Source-to-destination updates for supported objects
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Example workflow
Sales order process handoff
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting eventA change involving Amazon Seller Central Orders or HubSpot Invoices needs a defined result in the other system.
Start with Amazon Seller Central Orders and HubSpot Invoices. Use the record-matching and field-ownership rules from your mapping worksheet.
Create or locate the customer and products first; resolve taxes, currency, and fulfillment references.
Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
What to verifyTest a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.
Review records and field ownershipMapping essentials
Records and field ownership
Match records by stable IDs and assign an owner for each field. The record notes identify the coverage to check.
Download the mapping worksheetCSV · No email required
| Amazon Seller Central record | HubSpot record | Record matching | Field ownership |
|---|---|---|---|
| OrdersProposed record; confirm Stacksync object support.Business process handoff | InvoicesDocumented record: Supported | Link order and line IDs to invoice and line IDs; allow partial invoicing and multiple invoices per order. | Finance owns invoice posting; the order system supplies the approved commercial context. |
| Listings / Catalog ItemsProposed record; confirm Stacksync object support.Record matching | ProductDocumented record: Supported | Distinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys. | Assign ownership for catalog content, price, and stock separately. |
| OrdersProposed record; confirm Stacksync object support.Business process handoff | DealDocumented record: Supported | Link the originating deal ID to a newly assigned order ID; do not reuse the deal ID as an order number. | Define the approval event and the customer/product data required to create an order. A sales stage alone must not authorize every order. |
Use writable fields from the connected accounts. Read values from read-only fields without writing changes back to them, and define deletion handling separately.
Why teams connect Amazon Seller Central and HubSpot
Put your Amazon Seller Central and HubSpot data to work
Start with the work your team needs to complete: keep records up to date, make operational data available for reporting, or move data to a new system. Choose one Amazon Seller Central and HubSpot workflow to test, define what success looks like, and decide who handles failed updates.
Segment HubSpot Contacts by Amazon purchase behavior for lifecycle campaigns.
Report marketplace revenue in HubSpot using Deals sourced from Orders.
Handle post-purchase support in Tickets with Shipments and Order Items context attached.
What records can you sync?
Start with the records your workflow needs. Check each system’s read and write requirements before mapping fields.
HubSpot
Read and write support varies by record
Record types covered in the setup guide
| Record types | Coverage and requirements |
|---|---|
| ✅ Supported. Confirm field permissions and sync direction. |
| 🕘 Coming soon. Confirm field permissions and sync direction. |
| ❌ Not supported. Confirm field permissions and sync direction. |
Connection essentials
Review how each system connects, detects changes, and permits access to your records.
View setup requirements and limits| Connection requirement | Amazon Seller Central | HubSpot |
|---|---|---|
| Integration interface | REST API (Selling Partner API, SP-API) | REST API (CRM v3) |
| Authentication | SP-API app credentials | OAuth |
| Change detection | Historical and incremental syncs are documented. | Record updates and association changes need separate validation. |
| Read access | Available for supported records | Available for supported records |
| Write access | Not supported by this connector | Available for supported records |
Enterprise controls
Security and control for your integrations
Explore security controlsCompliance and data transfers
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
- SOC 2 Type II
- ISO 27001
- HIPAA BAA
- GDPR
- CCPA
- DPF US-EU-UK-CH
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Record-level recovery
Inspect sync errors and use retry and revert controls to resolve failed updates.
Read the recovery guideImplementation
Technical reference
Review setup, record relationships, testing, and recovery for your implementation.
Authentication, permissions and API limits
Connection requirements and limits
Amazon Seller Central
- Integration interface
- REST API (Selling Partner API, SP-API)
- Authentication
- SP-API app credentials (LWA client ID/secret, application ID, Merchant ID/Seller ID token, refresh token, region) entered into the Stacksync connection form
- Change detection
- Historical and incremental syncs are documented. The guide does not specify a universal detection interval.
- Read access
- Available for supported records
- Write access
- Not supported by this connector
Setup requirements
- Supply SP-API authorization credentials, merchant identification, region, and refresh token using the connector authorization guide.
- Include client-secret renewal in operations planning; the saved setup guide specifies six-month expiration.
Limitations to check
- The documented connector sends data out of Amazon; it does not document write-back to Amazon.
Technical documentation
Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.
HubSpot
- Integration interface
- REST API (CRM v3)
- Authentication
- OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
- Change detection
- Record updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.
- Read access
- Available for supported records
- Write access
- Available for supported records
Setup requirements
- Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
- Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Limitations to check
- Custom objects require an eligible HubSpot plan. Custom id properties that collide with native record IDs are excluded from sync.
- Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
Technical documentation
- Associations CDC Boost
- Associations
- Attachments
- Authorize HubSpot
- HubDB
- HubSpot
- Sensitive fields
- Syncing Associations using Postgres IDs
Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.
Prepare Amazon Seller Central and HubSpot access
Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.
Amazon Seller Central setup checklist
- Supply SP-API authorization credentials, merchant identification, region, and refresh token using the connector authorization guide.
- Include client-secret renewal in operations planning; the saved setup guide specifies six-month expiration.
Setup guides: Authorize Amazon Seller Central
HubSpot setup checklist
- Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
- Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Setup guides: Authorize HubSpot
Prepare to go live
Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.
Use the Amazon Seller Central and HubSpot planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.
Record identity and field ownership
Keep each record tied to its source ID. Use the references below to choose field owners and preserve relationships between records.
Download the mapping worksheet · CSV, no email required
Business process
Orders / Invoices
Order-to-invoice handoff: Amazon Seller Central Orders provides context for HubSpot Invoices. These are related records, not equivalent entities.
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
- Amazon Seller Central
- Object support to establish
- HubSpot
- Documented record · ✅ Supported
- Record identity
- Link order and line IDs to invoice and line IDs; allow partial invoicing and multiple invoices per order.
- Field ownership
- Finance owns invoice posting; the order system supplies the approved commercial context.
Fields to include
- Source record reference
- Destination record reference
- Approved handoff state
- Duplicate-detection key
- Record dependencies
- Create or locate the customer and products first; resolve taxes, currency, and fulfillment references.
- Validation
- Test a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.
- Recovery
- Check for an existing destination order before retrying a timed-out create; reconcile line IDs to avoid duplicate fulfillment.
References: Amazon Seller Central: Orders documentationHubSpot: Invoices documentation
Record matching
Listings / Catalog Items / Product
Compare whether Amazon Seller Central Listings / Catalog Items and HubSpot Product describe the same product or catalog item in your business.
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
- Amazon Seller Central
- Object support to establish
- HubSpot
- Documented record · ✅ Supported
- Record identity
- Distinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys.
- Field ownership
- Assign ownership for catalog content, price, and stock separately.
Fields to include
- Source product ID
- SKU or variant reference
- Description
- Unit of measure
- Price-list reference
- Record dependencies
- Resolve units, variants, categories, and applicable price lists before order lines.
- Validation
- Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
- Recovery
- Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.
References: Amazon Seller Central: Listings / Catalog Items documentationHubSpot: Product documentation
Business process
Orders / Deal
Approved sales handoff: HubSpot Deal provides context for Amazon Seller Central Orders. These are related records, not equivalent entities.
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
- Amazon Seller Central
- Object support to establish
- HubSpot
- Documented record · ✅ Supported
- Record identity
- Link the originating deal ID to a newly assigned order ID; do not reuse the deal ID as an order number.
- Field ownership
- Define the approval event and the customer/product data required to create an order. A sales stage alone must not authorize every order.
Fields to include
- Source record reference
- Destination record reference
- Approved handoff state
- Duplicate-detection key
- Record dependencies
- Map the customer and sales pipeline before the opportunity; map stage values deliberately.
- Validation
- Repeat the approved handoff and verify that it locates the existing order; test a reopened deal without silently cancelling fulfillment.
- Recovery
- Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.
References: Amazon Seller Central: Orders documentationHubSpot: Deal documentation
Compare integration approaches
This pair can involve both record sync and process handoffs. Keep the Orders / Invoices relationship explicit: copying fields and creating a downstream business transaction require different validation.
Stacksync managed sync
- Best fit
- Source-to-destination updates for supported objects. Choose the records, writable fields, and permissions for your workflow.
- Operating responsibility
- Fits ongoing record synchronization when the required operations are supported. Add workflow steps for approvals or business actions that go beyond copying fields.
- Before you choose
- Check record matching: Link order and line IDs to invoice and line IDs; allow partial invoicing and multiple invoices per order. Verify field coverage, deletion handling, and how changes are detected.
Native vendor integration
- Best fit
- A vendor-built integration may fit if it supports your Amazon Seller Central and HubSpot record types.
- Operating responsibility
- Can reduce setup for a supported workflow. You may need another method for records or business steps it does not cover.
- Before you choose
- First check whether either vendor offers this integration. If available, verify Orders / Invoices, update direction, account tier, and related-record handling.
Custom API or workflow
- Best fit
- Consider explicit orchestration for the Orders / Invoices handoff.
- Operating responsibility
- Provides control over business steps; the team owns credentials, version changes, error queues, and reconciliation.
- Before you choose
- Verify endpoint permissions, pagination, quotas, duplicate detection, and failure recovery.
File or scheduled snapshot
- Best fit
- Consider for a one-time Amazon Seller Central / HubSpot migration or a reporting need with an explicit freshness window.
- Operating responsibility
- Can simplify a bounded transfer; later changes and deletion history require another extraction or a separately designed incremental process.
- Before you choose
- Record the extraction cutoff, source IDs, encoding, date/number formats, and reconciliation totals.
Workflow scenarios and expected results
Sales order process handoff
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting event: A change to the selected Orders or Invoices record needs a defined result in the other system.
- Start with Amazon Seller Central Orders and HubSpot Invoices. Use the record-matching and field-ownership rules from your mapping worksheet.
- Create or locate the customer and products first; resolve taxes, currency, and fulfillment references.
- Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
Expected result: Test a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.
If it fails: Check for an existing destination order before retrying a timed-out create; reconcile line IDs to avoid duplicate fulfillment.
Product or catalog item sync test
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting event: A change to the selected Listings / Catalog Items or Product record needs a defined result in the other system.
- Start with Amazon Seller Central Listings / Catalog Items and HubSpot Product. Use the record-matching and field-ownership rules from your mapping worksheet.
- Resolve units, variants, categories, and applicable price lists before order lines.
- Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
Expected result: Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
If it fails: Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.
Deal or opportunity process handoff
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting event: A change to the selected Orders or Deal record needs a defined result in the other system.
- Start with Amazon Seller Central Orders and HubSpot Deal. Use the record-matching and field-ownership rules from your mapping worksheet.
- Map the customer and sales pipeline before the opportunity; map stage values deliberately.
- Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
Expected result: Repeat the approved handoff and verify that it locates the existing order; test a reopened deal without silently cancelling fulfillment.
If it fails: Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.
Coordinate Amazon Seller Central commerce data with HubSpot
Validate the selected objects and operations even where connector-level direction is documented.
Starting event: A catalog, order, or fulfillment change in Amazon Seller Central matters to Contact or Company.
- Choose the commerce entity from Orders or Listings / Catalog Items; separate products, variants, orders, and fulfillments.
- Preserve order and line references through the HubSpot process. Define many-to-one or one-to-many relationships explicitly.
- Assign separate ownership for commercial approval, inventory, and fulfillment, including partial cancellations or returns.
Expected result: A split fulfillment and repeated request preserve line quantities without duplicate orders or shipments.
If it fails: Look up existing downstream records before retrying creation; reconcile current order and fulfillment states.
Initial load and acceptance testing
Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.
Orders / Invoices
Test case
Test a partially invoiced order, tax rounding, and a repeated handoff without generating another invoice.
Expected result
The expected sales order relationship is preserved with no duplicate action or unintended write.
Listings / Catalog Items / Product
Test case
Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
Expected result
The expected product or catalog item relationship is preserved with no duplicate action or unintended write.
Orders / Deal
Test case
Repeat the approved handoff and verify that it locates the existing order; test a reopened deal without silently cancelling fulfillment.
Expected result
The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.
Direction and permissions
Test case
Verify read access in Amazon Seller Central and write access in HubSpot. Test the permitted route without relying on a return sync.
Expected result
Only an approved, supported direction and permitted fields are written.
Freshness and reconciliation
Test case
Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.
Expected result
The process meets its agreed freshness target and reconciliation has no unexplained differences.
Failed updates, retries and recovery
Start with the failed record and the destination error, then inspect the source value, field requirements, and access.
Rejected or repeated sales order change
Investigate
Inspect Amazon Seller Central Orders and HubSpot Invoices, their IDs, and the destination error.
Next action
Check for an existing destination order before retrying a timed-out create; reconcile line IDs to avoid duplicate fulfillment.
Rejected or repeated product or catalog item change
Investigate
Inspect Amazon Seller Central Listings / Catalog Items and HubSpot Product, their IDs, and the destination error.
Next action
Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.
Rejected or repeated deal or opportunity change
Investigate
Inspect Amazon Seller Central Orders and HubSpot Deal, their IDs, and the destination error.
Next action
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.
A record type or update is unavailable
Investigate
Check the Amazon Seller Central and HubSpot connector guides, account permissions, and any operations marked On Request.
Next action
Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.
Source and destination disagree after a retry
Investigate
Compare current source values, destination validation, identity mappings, and any side effects already completed.
Next action
Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.
Read the Stacksync issues dashboard guide for retry and revert behavior.
Change detection and update delivery
How updates move between Amazon Seller Central and HubSpot
See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.
Amazon Seller Central HubSpot Timing depends on the connected systems
Detect changesHistorical and incremental syncs are documented. The guide does not specify a universal detection interval.
Apply updatesSelected writable fields update in HubSpot. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.
HubSpot Amazon Seller Central Direction not supported
Detect changesThis route requires read access from HubSpot and write access to Amazon Seller Central; the documented connector restrictions do not permit it.
Apply updatesUse a supported direction or review a separate integration method for this requirement.
Update timing and record limits
- Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
- Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
FAQ
Amazon Seller Central and HubSpot integration FAQ
-
The documented direction is Amazon Seller Central to HubSpot for supported objects. Amazon Seller Central is documented as a read-only connector, so it cannot receive write-back through this connector. Authorize both systems, map the selected fields, and validate the first load and later changes.
-
Amazon Seller Central is read-only through Stacksync. Two-way sync is not supported through these connectors; use a supported direction or review another implementation.
-
Prepare both accounts, the selected object schemas, stable source and destination IDs, and the expected outcome. Supply SP-API authorization credentials, merchant identification, region, and refresh token using the connector authorization guide. Have a HubSpot Super Admin authorize Stacksync through the account connection flow. Use the pair worksheet to record ownership and acceptance criteria.
-
Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
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No. Stacksync documents that pre-existing duplicates are not merged automatically when two-way sync begins. Review the initial dataset and matching plan before enabling it; an empty destination can simplify the first load.
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Start with one business entity and a stable record ID. Map a small set of editable fields with compatible types, test required values and relationships, then expand after the pilot passes.
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Check the destination error, field constraints, permissions, and current source value. The Stacksync issues dashboard supports retry and revert; retry reads current source values, so verify the intended record state before acting.
-
Use the current Stacksync pricing page and confirm the supported implementation with the team. Scope the required objects, record volume, update frequency, initial load, and support needs when comparing a managed connector with native or custom development.
-
Start by reviewing Orders in Amazon Seller Central and Invoices in HubSpot. Check how these records relate in your workflow, then confirm the actual fields and supported operations. Test record matching and one failed or repeated update before adding more records.
-
This pair can involve both record sync and process handoffs. Keep the Orders / Invoices relationship explicit: copying fields and creating a downstream business transaction require different validation.
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Next step
See your workflow in Stacksync
Walk through your Amazon Seller Central and HubSpot records, field mappings, and requirements with an integration engineer.
