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Business productivity ⇄ ERP

BetterContact to Cin7 integration — real-time data sync

Keep BetterContact and Cin7 in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect BetterContact and Cin7

Flow BetterContact data into Cin7 in real time — no exports, no schedulers, no custom scripts.

BetterContact is a read-only source: Stacksync reads its data in real time and delivers it into Cin7, so Cin7 always reflects the current state of BetterContact — without exports, scripts, or schedulers.

The ERP holds the records the business is run on, and it is rarely where day-to-day work happens. BetterContact is closer to the work, and the two often need the same facts about the same people, organizations, and transactions. Bridging them by hand, or by nightly file transfer, leaves each side out of date for hours at a time.

Common use cases

  • 01 Backfill a warehouse of contacts with waterfall enrichment across 20+ data providers.
  • 02 Feed outbound sequencing tools with verified contact data before campaigns launch.
  • 03 Sync sales orders from Cin7 into an accounting platform or warehouse for revenue and margin reporting.
  • 04 Keep customer records aligned between Cin7 and the CRM to remove duplicate account entry.

Common sync patterns

Master data corrections travel

A customer, supplier, or contact detail corrected in either system updates the other, ending duplicate maintenance.

Where BetterContact faces customers and Cin7 carries account records

Order, invoice, or account status from Cin7 appears alongside the customer in BetterContact, so front-line teams answer from live data.

Where Cin7 is the HR or people system of record

Worker and organization data from Cin7 stays current in BetterContact, so the tools people use daily reflect the org as it actually is.

What you can sync between BetterContact and Cin7

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

BetterContact objects Cin7 objects How this pairing syncs
Lead Finder Search Prospect discovery by people and company filters, returning enriched lead profiles. Inventory levels Stock on hand by branch or location, published outward for availability. Lead Finder Search is specific to BetterContact and Inventory levels to Cin7 — each maps to any object or custom field on the other side.
Enrichment Request Batch or single submissions of up to 100 contacts per request for waterfall enrichment. Sales orders Orders captured from all channels; the main object for fulfillment and revenue syncs. Enrichment Request is specific to BetterContact and Sales orders to Cin7 — each maps to any object or custom field on the other side.
Enriched Contact Verified work emails and mobile numbers with job title, LinkedIn profile, location, and skills. Purchase orders Supplier orders synced with procurement and accounting workflows. Enriched Contact is specific to BetterContact and Purchase orders to Cin7 — each maps to any object or custom field on the other side.
Company Company data returned with each contact: name, domain, HQ location, industry, employee count. Contacts Customers and suppliers, matched to CRM records to keep account data consistent. Company is specific to BetterContact and Contacts to Cin7 — each maps to any object or custom field on the other side.

How changes propagate between BetterContact and Cin7

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

BetterContact Cin7 Sub-second propagation

DetectionBetterContact notifies Stacksync of record changes through webhook events. Job-based delivery — enrichment results arrive by webhook push or polling of the results endpoint.

DeliveryEach detected change is written to Cin7 through its API, with automatic retries and rate-limit backoff.

Cin7 BetterContact Sub-second propagation

DetectionCin7 notifies Stacksync of record changes through webhook events. Polling on modified-date filters.

DeliveryBetterContact does not accept inbound record writes, so this direction carries requests rather than records: BetterContact's output flows back as field updates on the originating Cin7 records.

Rate-limit considerations

  • BetterContact: Batches capped at 100 contacts per enrichment request.
  • Cin7: Subject to per-account API rate limits that differ between Cin7 Omni and Cin7 Core.
What ships with BetterContact ⇄ Cin7

Connect BetterContact and Cin7 for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every BetterContact–Cin7 connection.

Real-time

Real-time sync

Changes in BetterContact or Cin7 instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever BetterContact or Cin7 data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single BetterContact or Cin7 record.

Observability

Monitoring

Track your BetterContact ⇄ Cin7 sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between BetterContact and Cin7.

How the BetterContact and Cin7 connectors work

BetterContact

Integration surface
Asynchronous REST API: submit contacts, then receive results via webhook or fetch them from a results endpoint
Authentication
API key
Change detection
Job-based delivery — enrichment results arrive by webhook push or polling of the results endpoint; there is no persistent record store to watch
Capabilities
read · webhooks
Rate limits
Batches capped at 100 contacts per enrichment request.

Cin7

Integration surface
REST API; note that Cin7 Omni and Cin7 Core (formerly DEAR Systems) are separate products with separate APIs
Authentication
API key credentials (paired with a username or account ID, depending on the product)
Change detection
Polling on modified-date filters; webhook support exists on some editions for order and stock events
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that differ between Cin7 Omni and Cin7 Core
How it works

How to connect BetterContact to Cin7 — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate BetterContact and Cin7 with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    BetterContact connected
    Cin7 connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the BetterContact and Cin7 objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · BetterContact ⇄ Cin7
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    BetterContact Cin7
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

BetterContact and Cin7 integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 390 integrations available for BetterContact and Cin7.

Popular · 8 of 390
All BetterContact integrations All Cin7 integrations Browse all integrations
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