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CRM ⇄ Data warehouse

Affinity to BigQuery integration — real-time, two-way sync

Keep Affinity and BigQuery in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Affinity and BigQuery

Sync Affinity into BigQuery continuously and push warehouse results back onto CRM records, one two-way connection instead of two pipelines.

The CRM feeds the warehouse and the warehouse should feed the CRM: relationship data flows one way, and computed scores, segments, and customer context flow back. Most teams build the first half as a batch pipeline and never quite get to the second.

Stacksync does both with one connection. Organizations, Opportunities, Field Values, Notes from Affinity land in BigQuery as live tables, updated within seconds, and columns computed in BigQuery write back to fields in Affinity. There is no separate ETL and reverse-ETL stack to stitch together and no jobs to babysit.

Common use cases

  • Keep introductions and relationship data from Affinity aligned with outreach tools used by the team.
  • Sync notes and reminders into project or task systems used outside the deal team.
  • Activate modeled BigQuery tables by syncing computed attributes back into sales and marketing tools
  • Maintain a customer master table in BigQuery joined across CRM, billing, and support sources

Cleanup that sticks

Deduplication and normalization done in BigQuery can be written back, so warehouse-side cleanup actually fixes the CRM.

CRM analytics on live data

Accounts, contacts, and activity from Affinity are queryable in BigQuery moments after they change, so dashboards stop lagging the reality they describe.

Scores and segments back on the record

Lead scores, churn risk, or usage segments computed in BigQuery appear as fields in Affinity, where the people working accounts actually see them.

What you can sync between Affinity and BigQuery

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Affinity objects BigQuery objects
Persons Contact records enriched with relationship intelligence, synced with CRMs and outreach tools. Clustered tables Supported; clustering is transparent to the sync.
Organizations Company records matched to accounts in other systems by domain. Datasets Organizational container — you pick which dataset’s tables to sync.
Opportunities Deal records tracked on lists and synced with pipeline reporting. Projects Connection scope: the service account grants access per project.
Field Values Custom field data, either global or scoped to a list, mapped field-by-field in syncs. Tables The syncable unit: only tables can be synced per the Stacksync docs.
Notes Meeting and call notes synced for record-keeping in other systems. Partitioned tables Synced like regular tables; partition columns map to target fields.
What ships with Affinity ⇄ BigQuery

Connect Affinity and BigQuery for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Affinity–BigQuery connection.

Real-time

Two-way sync

Changes in Affinity or BigQuery instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Affinity or BigQuery data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Affinity or BigQuery record.

Observability

Monitoring

Track your Affinity ⇄ BigQuery sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Affinity and BigQuery.

How the Affinity and BigQuery connectors work

Affinity

Integration surface
REST API
Authentication
API key
Change detection
Webhook subscriptions for record events, supplemented by polling
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's published API rate limits

BigQuery

Integration surface
GoogleSQL via the BigQuery REST API, client libraries, JDBC/ODBC drivers, and the Storage Read/Write APIs
Authentication
Google Cloud service account: create a dedicated service account, grant roles (BigQuery Data Editor, BigQuery Job User, Cloud Functions Service Agent, Cloud Run Developer, Eventarc Event Receiver
Change detection
Real-time notification service deployed into your Google Cloud project: Eventarc ("a notification service that enables real-time updates to happen") with a Cloud Run "secure portal for real-time notification service in
Capabilities
read · write · CDC
Rate limits
Subject to Google Cloud quotas on queries, DML, and streaming; DML is supported but the platform favors append-heavy batch and streaming loads over row-at-a-time writes
BigQuery setup guide
How it works

How to connect Affinity to BigQuery — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Affinity and BigQuery with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Affinity connected
    BigQuery connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Affinity and BigQuery objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Affinity ⇄ BigQuery
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Affinity BigQuery
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Affinity and BigQuery integration FAQ

SECURITY

Security teams love Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 386 integrations available for Affinity and BigQuery.

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