


A mid-market saas company (50-500 employees) synced millions of records daily, but Heroku Connect hit API limits every morning. Critical user lifecycle events, billing updates, and product workflows failed, workflows were delayed, and support tickets surged when states fell out of sync.
Switching to an event-driven sync engine aligned Salesforce, Postgres, product databases, usage systems in real time with sub-second accuracy.
Engineering teams interacted with CRM data via SQL while RevOps automated workflows without touching API code.
They eliminated nearly all integration maintenance, stabilized operations, and achieved restored customer trust and stabilized product behavior.
1. Audit Salesforce, Postgres, product databases, usage systems objects and data models
2. Identify high-volume, high-frequency sync workflows for user lifecycle events, billing updates, and product workflows
3. Design relational mappings for large event streams (100K to 200M+ records)
4. Implement adaptive rate-limiting and event routing
5. Run parallel syncs with production-grade validation
6. Use rollback, retries, and safe-migration staging patterns