


A mid-market logistics & transportation company (500-5,000 employees) synced millions of records daily, but Heroku Connect hit API limits every morning. Critical shipment tracking, order management, and carrier data failed, workflows were delayed, and support tickets surged when states fell out of sync.
Switching to an event-driven sync engine aligned Salesforce, NetSuite, TMS, WMS, Postgres in real time with sub-second accuracy.
Engineering teams interacted with CRM data via SQL while RevOps automated workflows without touching API code.
They eliminated nearly all integration maintenance, stabilized operations, and achieved accelerated quote-to-cash cycle and real-time visibility.
1. Audit Salesforce, NetSuite, TMS, WMS, Postgres objects and data models
2. Identify high-volume, high-frequency sync workflows for shipment tracking, order management, and carrier data
3. Design relational mappings for large event streams (100,000 to 100M+ records)
4. Implement adaptive rate-limiting and event routing
5. Run parallel syncs with production-grade validation
6. Use rollback, retries, and safe-migration staging patterns