


A mid-market automotive company (100-1,500 employees) synced millions of records daily, but Heroku Connect hit API limits every morning. Critical lead volume, pricing updates, and service requests failed, workflows were delayed, and support tickets surged when states fell out of sync.
Switching to an event-driven sync engine aligned Salesforce, Postgres, Dealer systems, ERP (NetSuite) in real time with sub-second accuracy.
Engineering teams interacted with CRM data via SQL while RevOps automated workflows without touching API code.
They eliminated nearly all integration maintenance, stabilized operations, and achieved 25-40% improvement in operational cycle times.
1. Audit Salesforce, Postgres, Dealer systems, ERP (NetSuite) objects and data models
2. Identify high-volume, high-frequency sync workflows for lead volume, pricing updates, and service requests
3. Design relational mappings for large event streams (50,000 to 100M+ records)
4. Implement adaptive rate-limiting and event routing
5. Run parallel syncs with production-grade validation
6. Use rollback, retries, and safe-migration staging patterns