Why Compare HubSpot and Close CRM?

HubSpot and Close serve different audiences — HubSpot offers a unified marketing and sales hub, while Close focuses purely on high-velocity sales teams. Comparing both helps identify whether you need marketing-driven automation (HubSpot) or sales-centric communication tools (Close CRM).

Understanding HubSpot CRM for Growth Teams

HubSpot CRM provides a complete inbound marketing and sales ecosystem. It integrates marketing automation, email campaigns, contact management, and service features in one platform. HubSpot’s pricing starts with a free plan and scales by hubs, offering flexibility but potentially higher costs at enterprise tiers.

Close CRM for Sales Productivity and Communication

Close CRM is designed for sales teams that prioritize speed, simplicity, and communication. It combines CRM capabilities with built-in calling, SMS, and email tools — eliminating the need for external dialers. With an intuitive interface and strong pipeline visibility, Close CRM boosts productivity while keeping setup minimal and costs predictable.

HubSpot vs Close CRM: Side-by-Side Comparison (2025)

HubSpot vs Close CRM: Pros and Cons Explained

Close CRM

Close CRM focuses on simplifying sales workflows with built-in communication tools and automation.

• ✅ Built-in calling, SMS, and email tools
• ✅ Simple setup; fast onboarding
• ❌ Limited marketing functionality

HubSpot CRM

HubSpot combines marketing, sales, and service hubs in one platform, ideal for scaling teams.

• ✅ Powerful marketing automation and reporting
• ✅ Unified platform across departments
• ❌ Costs increase quickly at higher tiers

HubSpot or Close CRM: Which Fits Best in 2025?

• Choose HubSpot if you need a unified platform combining marketing automation, CRM, and customer service.
• Choose Close CRM if your focus is sales outreach, calling, and efficient deal management.