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In the modern enterprise, data is generated and consumed across a sprawling landscape of specialized SaaS applications, databases, and operational systems. A typical organization relies on a CRM like Salesforce, an ERP like NetSuite, a support platform like Zendesk, and numerous databases to run its business. This specialization creates a critical technical challenge: data silos. To overcome this, engineering teams have turned to data integration platforms, with ELT (Extract, Load, Transform) tools like Fivetran, Airbyte, and Stitch becoming standard components of the modern data stack.
However, a fundamental disconnect exists. These tools were architected primarily for a single purpose: moving data one-way into a data warehouse for analytics. While effective for business intelligence, this model fails when the objective is to power real-time, operational workflows. Operational processes demand live, consistent, and actionable data within the applications where teams work. Batch processing, data latency, and one-way data flows are not just inefficiencies; they are operational liabilities. This exposes the need for a different class of tool, one purpose-built for the rigor of operational data integration.
To understand the limitations of traditional ELT for operational use cases, it's essential to analyze the capabilities of the market leaders.
Fivetran established itself as a leader by offering a fully managed, automated, and easy-to-use ELT service. It excels at moving data from a vast library of sources into data warehouses with minimal engineering overhead. For enterprises that need robust, secure, and scalable data pipelines for analytics, Fivetran is a strong choice, offering compliance with standards like SOC 2 Type II, GDPR, and HIPAA.
However, its architecture presents significant constraints for operational use cases:
Batch Processing and Latency: Fivetran operates on a batch-based schedule, with sync frequencies often tied to pricing tiers. This introduces latency measured in minutes or more, rendering the data in the warehouse stale for real-time operational decisions.
One-Way Data Flow: The platform is designed for extraction and loading, not for syncing data back to source systems. It lacks native reverse ETL capabilities, meaning insights generated in the warehouse cannot be easily operationalized in a CRM or ERP.
Closed Ecosystem: Fivetran maintains a closed-source model and does not allow users to build or modify connectors. If a required integration is not available, customers must wait for Fivetran to develop it, which can be a slow process.
Cost at Scale: The pricing model, based on monthly active rows (MARs), can become prohibitively expensive as data volumes grow, making it a costly solution for high-throughput operational data.
Airbyte emerged as a flexible, open-source alternative to Fivetran, empowering engineering teams with greater control and customization. Its primary advantage is its extensibility; users can build their own connectors or leverage a large library of community-supported ones. This flexibility makes it an attractive option for teams with unique data sources or those looking for a lower-cost solution.
Despite its flexibility, Airbyte shares the same fundamental architectural limitations as Fivetran for operational sync:
Append-Only Batch Sync: Airbyte's sync modes are batch-based and append-only. It does not perform in-place updates; an overwrite is implemented by deleting an entire table and re-appending new data, which is inefficient and unsuitable for real-time systems.
Connector Reliability: While the connector library is extensive, many are community-supported and exist in alpha or beta stages. This places the burden of maintenance, troubleshooting, and ensuring production-readiness on the user's engineering team.
Operational Overhead: The open-source model requires significant technical effort for setup, management, and scaling, diverting engineering resources from core product development to infrastructure maintenance.
Stitch Data, now part of Talend, focuses on providing simple, reliable data pipelines for business intelligence. It leverages the open-source Singer.io standard for its connectors, allowing for a degree of extensibility. For teams needing straightforward ELT for analytics, Stitch can be an affordable entry point.
Stitch's limitations, however, make it a poor fit for complex or operational integration:
Inconsistent Connector Quality: The platform's reliance on the Singer standard has become a liability. Following multiple acquisitions, the quality and maintenance of many open-source Singer connectors have declined, with only a small subset being actively maintained by the company. This can lead to broken pipelines and unreliable data flow.
Designed for BI, Not Operations: Stitch is explicitly built for BI use cases and is not ideal for complex transformations or the bi-directional, low-latency requirements of operational systems.
Unpredictable Costs: While it may seem affordable initially, the pricing model can become expensive and difficult to predict as data volumes or the number of sources increases.
The analysis of Fivetran, Airbyte, and Stitch reveals a shared architectural paradigm: one-way, batch-oriented data movement designed to populate data warehouses for analytics. This model is fundamentally misaligned with the demands of operational integration, where data must be live, consistent, and available across multiple systems simultaneously.
When you attempt to use an ELT tool for an operational workflow—such as syncing new leads from HubSpot to Salesforce, updating inventory in Shopify from an ERP, or reflecting a customer's payment status from Stripe in a support tool—you encounter critical failures:
Data Latency: A 15-minute sync delay means a sales representative engages a new lead 15 minutes too late, or a customer service agent views an outdated subscription status.
Data Inconsistency: If a customer updates their address in your web app's database, but that change isn't reflected back in the CRM, your teams are working with conflicting information. This erodes trust in data and leads to poor customer experiences.
Engineering Complexity: To work around the one-way limitation, teams are forced to build brittle, custom reverse ETL pipelines or invest in yet another tool, adding complexity and maintenance overhead.
Solving these challenges requires a shift from analytical data loading to operational data synchronization. This is the paradigm where Stacksync was purpose-built to lead. Stacksync is an operational integration platform designed from the ground up for real-time, bi-directional data synchronization between enterprise systems.
Unlike ELT tools that terminate in a data warehouse, Stacksync creates a live, two-way data fabric that connects your operational systems directly.
True Bi-Directional, Real-Time Sync: Stacksync’s core engine provides sub-second, bi-directional synchronization. This is not merely two one-way pipelines running in opposite directions; it is a cohesive system with built-in conflict resolution that guarantees data consistency at the field level. When a record is updated in Salesforce, the change is reflected in your PostgreSQL database in milliseconds, and vice-versa.
Operational Enablement: The platform is designed to empower operational teams. It allows developers to interact with complex SaaS APIs through a familiar SQL interface, drastically simplifying the development of internal tools and data-driven features. It eliminates the "dirty API plumbing" and lets engineers focus on building competitive advantages, not maintaining brittle integration scripts.
Automated Reliability and Scalability: Stacksync is a fully managed platform that handles API changes, pagination, error handling, and retries automatically. It is architected to scale from thousands to millions of records without requiring manual intervention, providing the reliability of a managed service like Fivetran but for the more demanding use case of bi-directional sync.
Enterprise-Ready Security: For mission-critical data flows, security is non-negotiable. Stacksync is built with enterprise-grade security, offering SOC 2 Type II, GDPR, and HIPAA compliance, ensuring that sensitive data is handled with the highest standards of protection.
The need for operational integration has also led teams to consider generic iPaaS platforms. Tools like Workato, MuleSoft, or Boomi are powerful workflow automation engines with integration capabilities. However, they are often general-purpose, complex, and expensive. They require specialized developers and long implementation cycles, making them a heavy-handed solution for the specific, yet critical, problem of data synchronization. Stacksync provides a more focused, efficient, and often more cost-effective alternative for organizations whose primary need is reliable, real-time data consistency across systems. It delivers the power of enterprise integration without the associated complexity and overhead.
Fivetran, Airbyte, and Stitch are powerful and effective platforms for their intended purpose: populating data warehouses for analytics. For any organization building a modern data stack for BI, they remain essential tools.
However, the challenges of the modern enterprise have evolved beyond analytics. Businesses now run on interconnected, real-time systems where data latency and inconsistency directly impact revenue and customer satisfaction. For these operational use cases, a new architectural approach is required.
Stacksync provides this modern solution. By delivering true bi-directional, real-time synchronization in a reliable, scalable, and secure platform, Stacksync addresses the fundamental limitations of ELT tools for operational workflows. It empowers organizations to move beyond analytical data pipelines and build a truly integrated enterprise, where data is always consistent, live, and actionable across every system.
